Marketing: Page 2

  • A person with a bald head and eyeglasses wears a yellow and white plaid shirt.
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    Courtesy of Timberland
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    Timberland taps longtime Nike veteran as chief merchandising officer

    The brand said that the hire of Archie McEachern for the newly created role completes its global product reorganization.

    By • June 9, 2023
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon to expand digital workout offering

    The company renewed its partnership with Xponential Fitness to release more on-demand and livestream fitness classes on the Lululemon Studio platform.

    By Tatiana Walk-Morris • June 8, 2023
  • Explore the Trendline➔
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    Burst via Pexels
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    Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    Chief Marketing Officer Craig Brommers details why the retailer partnered with stars of the show and how it’s experimenting with Reels and Lemon8.

    By Jessica Deyo • June 8, 2023
  • A series of headshots of Nike and Jordan Brand athletes.
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    Courtesy of Dick's Sporting Goods
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    Nike, Dick’s release largest joint ad campaign to date

    The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

    By • June 7, 2023
  • Food and drinkware from Tupperware's collection with Vera Bradley
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    Courtesy of Tupperware
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    Tupperware, Vera Bradley expand partnership with new collection

    The expanded collaboration follows warnings from the storage container brand that it may not be able to operate as a going concern.

    By Howard Ruben • June 7, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By Jessica Deyo • June 7, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret expands Amazon assortment to include apparel, lingerie

    The retailer opened its Amazon storefront last year with 120 beauty products in an effort to stoke sales within the category.

    By • June 6, 2023
  • Three panels, one with a 3D model of pants and two renderings.
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    Courtesy of Hexa
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    Amazon gives sellers access to Hexa’s AR, 3D tech tools

    Through the partnership, sellers can create 3D images, 360 visualizations, virtual try-ons and augmented reality content for their product pages.

    By Tatiana Walk-Morris • June 6, 2023
  • A store display shows a person looking off to the side and tossing their hair, and the words "take pride."
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    Daphne Howland/Retail Dive
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    Deep Dive

    How Target went from loud and proud — to silent

    The mass retailer remains quiet after pulling Pride merchandise from some stores out of safety concerns. LGBTQ+ groups, human rights advocates and marketers say that sends the wrong message.

    By • June 5, 2023
  • A magenta pullover with teal trim on the left, compared to a white fleece pullover with bright pink and blue trim.
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    Retrieved from Patagonia lawsuit v Gap Inc. filed at the U.S. District Court for the Northern District of California. on November 28, 2022
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    Patagonia and Gap settle pullover fleece design lawsuit

    Patagonia had accused Gap of deliberately copying its apparel designs and logos, saying they confused customers.

    By • June 2, 2023
  • Headshot of Under Armour Founder Kevin Plank
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    The image by Dcavalli is licensed under CC BY-SA 3.0
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    The Weekly Closeout: Nike apparel returns to Macy’s, Under Armour founder sells $100M of shares

    After backing out of a wholesale partnership in 2021, Nike clothing will again be available at the department store. Meanwhile, Kevin Plank sold 16 million shares to BDT Capital Partners.

    By Retail Dive Staff • June 2, 2023
  • A shirt tag on the left, with Patagonia brand and size. On the right, a laundry-care tag.
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    Retrieved from Patagonia v Nordstrom, U.S. District Court for the Central District of California Western Division - Los Angeles on May 31, 2023
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    Patagonia sues Nordstrom, claiming counterfeit sales at Rack

    The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

    By • June 1, 2023
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Why is Adore Me selling in Walmart?

    The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?

    By • June 1, 2023
  • Instacart
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    Retrieved from Instacart on March 02, 2021
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    Instacart begins nationwide rollout of ChatGPT search tool

    The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

    By Catherine Douglas Moran • May 31, 2023
  • The Google logo is displayed at Google headquarters
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    Justin Sullivan/Getty Images via Getty Images
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    Inside Google’s plans for improving paid search with generative AI

    More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

    By Peter Adams • May 31, 2023
  • Digital screens in a store.
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    Courtesy of Cooler Screens
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    Kroger brings digital smart screens to 500 locations

    The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings. 

    By Catherine Douglas Moran • May 30, 2023
  • The interior of a store with various displays and wood flooring. Lights are suspended from a black ceiling.
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    Courtesy of The Vitamin Shoppe
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    The Vitamin Shoppe interim CEO takes the job permanently

    Lee Wright joined owner Franchise Group as chief commercial officer last year, and before that held executive roles at Conn’s.

    By • May 30, 2023
  • Images of hands and wrists with jewelry displayed on phones.
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    Courtesy of Perfect Corp.
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    Perfect Corp. debuts tool for finger, wrist measurements

    More brands and retailers have released tools to let shoppers visualize nail polish colors, shoes, clothing and other items.

    By Tatiana Walk-Morris • May 30, 2023
  • Costco logo
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    Eric Thayer via Getty Images
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    Costco holds back on membership fee hike

    As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.

    By Grace Noto • May 30, 2023
  • Dollar Tree storefront.
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    Flickr; Mike Mozart
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    Column

    The Weekly Closeout: Dollar Tree margins pressured by inflation, Tuesday Morning IP up for sale

    The dollar chain is seeing a pullback on discretionary purchases, while Hilco Streambank seeks a buyer for the discount home retailer’s assets.

    By Retail Dive Staff • May 26, 2023
  • Mielle founder and CEO Monique Rodriguez with LSU basketball player Angel Reese.
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    Courtesy of Mielle Organics
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    Mielle signs LSU basketball star Angel Reese as ambassador

    The NCAA athlete’s name, image and likeness deal with the brand will include marketing, social media, events and a limited-edition product bundle.

    By Howard Ruben • May 26, 2023
  • Laneige-Virtual-Store-Homepage
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    Courtesy of Laneige
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    Laneige joins virtual store trend to showcase new collection

    Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.

    By • May 25, 2023
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target faces new backlash after pulling Pride merchandise in some stores

    The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.

    By • May 25, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.

    By • May 25, 2023
  • Person in athletic gray shorts and tights holds a dumbell weight while looking at TV
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    Courtesy of Peloton
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    Peloton repositions itself as ‘more than a bike company’

    The new campaign showcases users of all ages and fitness levels using the brand’s various offerings beyond its in-home bike hardware.

    By • May 24, 2023