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Over the next five years, industry experts expect digitally native brands to build out more than 850 stores, guideshops, showrooms or whatever they're calling physical retail these days. What's different about many of these locations is that they hold little inventory and instead ship purchases directly to a shopper's home.
It's a model that Indochino has polished over the last decade. By the end of the year, the made-to-measure men's suit brand, which was founded in 2007, will have over 50 showrooms in North America, including the United States and its home country Canada. What the company is aiming for is a seamless experience between offline and online shopping — and everything from how stores are designed to how managers interact with guests goes into making that happen.
This time on the show, you'll hear about the rise of Indochino's physical footprint from two perspectives — Miami showroom manager Nelson Toole on the ground level and Dean Handspiker, vice president of design, on the overall strategy.
"We wanted to mix the element of an Apple store to the core traditional aspect of a tailoring environment and have them seemingly blend," Handspiker said. You'll hear all this and more in this episode, so sit back, relax and listen. You can stream the episode below or subscribe on iTunes or Stitcher.
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