Marketing

  • Faherty's Second Wave resale marketplace webpage
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    Permission granted by Faherty
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    Faherty launches resale program

    In partnership with Archive, the DTC apparel brand launched Second Wave to allow customers to buy and sell secondhand goods from the company.

    By • June 22, 2023
  • Nets player Mikal Bridges.
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    Courtesy of Ebay
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    EBay creates event series for sports trading card collectors

    Collectors Camp teaches attendees about buying, trading and selling tools on the marketplace, with an aim of helping them grow their collections.

    By Tatiana Walk-Morris • June 22, 2023
  • Explore the Trendline➔
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    Burst via Pexels
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    Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Digital image of a person above a floating city with floating Nike shoes.
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    Courtesy of Nike
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    Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

    ​Nike seeks to integrate its products into the virtual world in its latest addition to the ongoing partnership with the popular video game.

    By Tatiana Walk-Morris • June 22, 2023
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations

    The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.

    By • June 21, 2023
  • A stack of notebooks on a coffee table.
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    Permission granted by Papier
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    Stationery brand Papier launches at Anthropologie

    The move marks the first U.S. wholesale partnership for the London-based DTC brand.

    By Howard Ruben • June 21, 2023
  • Two Apothékary products surrounded by fruit
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    Permission granted by Apothékary
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    DTC wellness brand Apothékary rebrands

    The effort includes new sustainable packaging, revamped customer experience models and a refreshed logo and website.

    By Howard Ruben • June 21, 2023
  • A cartoon white dog with a red circle around its eye holds out its paw.
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    Courtesy of Target
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    Amazon’s Prime Day, Target summer sale get July dates

    Both red-letter events are exclusive to members. Target Circle is free to join, while Amazon Prime costs $139 annually.

    By • June 21, 2023
  • South Moon Under storefront
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    "South Moon Under, American at Waterfront" by Dan Reed is licensed under CC BY 2.0
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    South Moon Under launches online return policy that encourages final sales

    Online shoppers receive 15% off when they use a specific code — but doing so makes the entire purchase final.  

    By • June 21, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    JanSport adds tees, hats to its assortment

    Owner VF Corp. earlier this year floated the idea of selling its backpack business, including JanSport, but now has a new CEO at the helm.

    By • June 20, 2023
  • Mannequins and clothing racks in a store's display for Pride Month.
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    Daphne Howland/Retail Dive
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    Deep Dive

    Are retailers afraid of being ‘woke’?

    Brand values, diversity efforts and customer loyalty are put to the test as extremists come for corporate America.

    By • June 20, 2023
  • Three people sitting near a pool wearing items from Universal Standard's swimwear line.
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    Permission granted by Universal Standard
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    Universal Standard launches into swimwear

    The inclusive DTC apparel brand has introduced a line featuring eight pieces in sizes 00 to 40.

    By • June 16, 2023
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma’s CEO overhauls marketing, Fanatics acquires Fexpro

    The athletics retailer underwent a reorg in its marketing division, while Fanatics bought the Latin America-based sports wholesaler. 

    By Retail Dive Staff • June 16, 2023
  • Storefront of Saks Off 5th.
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    "Saks Fifth Avenue, Off 5th Outlet Factory Store , Clinton CT" by Mike Mozart is licensed under CC BY 2.0
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    Saks Off 5th names chiefs for marketing, merchandising

    Mara Sirhal joins from Bed Bath & Beyond as chief merchant and brand president, while Sara Griffin will become chief marketing and analytics officer.

    By • June 16, 2023
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
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    Permission granted by Hoka
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    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By Peter Adams • June 16, 2023
  • Mackenzie Turner's collection on Roblox.
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    Courtesy of DRESSX
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    DressX launches Roblox collection with YouTuber Mackenzie Turner

    The three-piece collection was made with Roblox's layered clothing tech, which fits all avatar body types.

    By • June 15, 2023
  • Google AI Try On Example
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    Retrieved from Google on June 15, 2023
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    Google introduces generative AI virtual try-on tool

    Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.

    By Tatiana Walk-Morris • June 15, 2023
  • Store mannequins in a colorful merchandising display featuring apparel.
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    Daphne Howland/Retail Dive
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    New York AG says Target pulling Pride items was ‘wrong’

    In a letter to CEO Brian Cornell, New York Attorney General Letitia James and 14 lawmakers urged “courage” in the face of rising attacks on LGBTQ+ rights.

    By • June 14, 2023
  • Digital look at Puma's virtual store.
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    Courtesy of Puma
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    Puma deepens metaverse efforts to support new footwear drops

    Black Station 2, which builds off of an earlier launch, allows shoppers to buy NFTs of new releases and redeem them for physical products.

    By Tatiana Walk-Morris • June 14, 2023
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
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    Courtesy of Puma
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    Puma’s global brand chief to exit amid marketing reorganization

    As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany.

    By • June 14, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By • June 14, 2023
  • The interior of a Ring Concierge store
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    Permission granted by Ring Concierge
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    Ring Concierge names first chief marketing officer

    Neda Whitney joins the DTC jewelry company from Christie's where she served as its head of marketing for the Americas.

    By • June 13, 2023
  • A J. Crew virtual store.
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    Courtesy of J. Crew
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    J. Crew opens virtual store

    The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

    By Tatiana Walk-Morris • June 12, 2023
  • Group of people sitting and talking
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    Brooke Cagle, Unsplash

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    Sponsored by Justt

    How Starbucks builds customer relationships to improve bottom-line figures

    Building a brand that resonates with its customers on many levels rarely happens organically. Discover how Starbucks creates loyal customers through innovative customer relationship strategies.

    June 12, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    ICSC: 85% of Gen Z says social media impacts purchase decisions

    Though research suggests this generation is spending more, economic instability is taking its toll, the trade association found.

    By Tatiana Walk-Morris • June 9, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Column

    The Weekly Closeout: Yeezy sells despite controversy, Tamagotchi makes a comeback

    All 12 styles Adidas released sold out, Wedbush said. Meanwhile, the ’90s-era toy has a new metaverse play and a tie-up with TikTok star Charli D’Amelio.

    By Retail Dive Staff • June 9, 2023